VIPKid is a global online edTech firm with a proprietary platform that connects students around the world with qualified teachers in the U.S. and Canada.
When VIPKid needed to expand its product for a global audience, I was tasked with overseeing product design and buildout. To ensure design consistency, I combined the product and brand guidelines to create a cohesive design system. I directed a photoshoot to produce new photo assets that highlight our teachers' professionalism and ability to engage with students virtually.
Role: Creative Director/Designer
I design and provide creative direction for product, brand, marketing efforts. I partner with the product team to oversee product updates and improve user experience. I collaborate with marketing managers to optimize landing pages and paid media, creators to produce blog and social media content, and the community team to produce high-impact events.
In addition to VIPKid, I provide creative direction and marketing strategies for various sub-brands such as Lingo Bus, the leading online Chinese language platform for kids, and Mini Mighty Reading Club, online tutoring for reading.
During my 2+ years at VIPKid, my team successfully recruited 40,000 new teachers, increasing our total teacher community to 100,000 teachers on the platform.
I increased our organic social media engagement from under 100 to 4000 impressions per post. Previously, the average posts reach was 3000 impressions. The new social media posts garnered 50,000+.