Tightrope Inc.

Tightrope Interactive, Inc. is an online advertising firm with headquarters in San Francisco and New York, focusing on performance-based marketing media buying, lead generation, and downloadable product development and distribution.

Role: Senior Web Designer

My career at tightrope began with a design internship. I was promoted to Lead Web Designer in 18 months and led a small team of designers and copywriters to create, code, and optimize websites and landing pages.

Overview

As part of the Product Design Team, we supported two types of clients. We needed leads or get users to download and install products on their devices.

Strategy

Our strategy was to create landing pages and microsites to reach potential users. Our team was responsible for the wireframes, high-fidelity mockups, and front-end coding (HTML, CSS, and Jquery), then handed off the design to the engineering team.

Using tools such as CrazyEgg, Optimizely, and Google Analytics to test and optimize results, I was able to produce top-performing landing pages and microsites that continued to outperform new designs.