Tightrope Inc.

Tightrope Interactive, Inc. is an online advertising firm with headquarters in San Francisco and New York, focusing on performance-based marketing media buying, lead generation, and downloadable product development and distribution.

The goal is to get users to download products or generate leads for clients. I produced top-performing landing pages and microsites that continued to outperform new designs.

Role: Senior Web Designer

My career at tightrope began with a design internship. I was promoted to Lead Web Designer in 18 months and led a small team of designers and copywriters to create, code, and optimize websites and landing pages.

Tools used include CrazyEgg, Optimizely, and Google Analytics to test design components and content to increase user engagement and conversion rates.

I created the wireframes and mockups, then coded the sites using HTML, CSS, and Jquery in a custom WordPress theme. Designs are cross-browser compatibile and responsive.