Sojern
Sojern is a global digital marketing platform powered by AI and traveler intent data with headquarters in San Francisco, London, Dubai, and Singapore.
Role: Lead Visual Designer
Supported company-wide initiatives by providing creative direction and on-brand designs for the corporate website, blog, marketing collateral, press releases, and creative assets for online advertising and events.
Overview
Sojern needed to engage with clients like American Airlines, American Express, Delta, Hilton, Hyatt, IHG, Marriott, Microsoft, Samsonite, Starwood, United, and US Airways.
Strategy
In order to gain the attention of clients, our strategy was to create a memorable marketing campaign that would create a buzz about our data. My team design infographics and travel trends reports shared by PR agencies around the world, turning Sojern into a familiar name in travel marketing.
Explainer Video
So what is Sojern? This was a common question from potential clients. Our sales team needed a solution that quickly communicates our value prop. We created a video that explains how our service works and its ease of use. I provide creative direction for the design, voiceover, and production.
Infographics
My team collaborated with data scientists to translate the data into clear and easy-to-understand content and infographics to advertise our travel trends data.
Landing Pages
The infographics led interested parties to our landing pages where users needed to submit their contact information to download our travel trends report. This marketing campaign allowed our sales team to establish valuable partnerships.
