Sojern is a global digital marketing platform powered by AI and traveler intent data with headquarters in San Francisco, London, Dubai, and Singapore.
Role: Lead Visual Designer
Supported company-wide initiatives by providing creative direction and on-brand designs for the corporate website, blog, marketing collateral, press releases, and creative assets for online advertising and events.
Sojern needed to engage with clients like American Airlines, American Express, Delta, Hilton, Hyatt, IHG, Marriott, Microsoft, Samsonite, Starwood, United, and US Airways.
In order to gain the attention of clients, our strategy was to create a memorable marketing campaign that would create a buzz about our data. My team design infographics and travel trends reports shared by PR agencies around the world, turning Sojern into a familiar name in travel marketing.
The infographics led interested parties to our landing pages where users needed to submit their contact information to download our travel trends report. This marketing campaign allowed our sales team to establish valuable partnerships.